Findable by people. Readable by machines. Felt as a brand.
Most brands can be found online somewhere. Few are also convincing at the moment someone decides. I help you bring those two together: a strategy that holds, and the execution that fits it.
Strategy sets the direction. Findability, advertising and accessibility make that direction visible.
Everything starts with who you want to reach and why that person would choose you. Only once that is sharp does it become clear which channels are worth the effort. Along the way I draw on neuromarketing and behavioural psychology: not to talk anyone into anything, but to help a good offer actually land. Strategy here is not a document that disappears into a drawer, but the thread running through everything below.
Search engines and language models take their answers from somewhere. I make sure your brand is that source, so you are there at the moment someone searches.
Being visible where your audience is already looking, with budget going to results rather than impressions. Inside ChatGPT and other language models too.
A site everyone can use, one that stays fast and secure. Since June 2025, digital accessibility has also been a legal requirement for many businesses in the EU.
Three steps, without endless rounds of proposals.
We look together at where you stand, what your goal is and what is currently being left on the table. No obligation, and you will know straight away whether I can help.
You get a concrete plan with priorities: what it returns, what it costs and in what order. Not a hundred-page report.
I build, measure and adjust. You see what is happening and what it does, in language you understand and without becoming dependent on me.
I’m Hod Cohen. Through HC Web Development, I help business owners, SMEs and in-house marketing teams get found online and grow.
What makes the difference is the combination: I help shape the strategy and make sure it gets executed. Much of it I build myself; where needed I bring in developers or coordinate your in-house team. No account manager passing things on to a developer who never saw the strategy. You talk to the person doing the work and holding the reins.
I prefer working together for the long term, in plain language, with agreements that hold up. And I’ll tell you honestly when something isn’t needed.
View my LinkedIn profileWhat clients say when I’m not in the room.
Extremely happy with Hod’s work. He did more than agreed and everything was handled neatly and properly. Clear command of SEO and strong calls to action, and the web design looks sharp.
Helped me brilliantly, and I am still delighted with my website and the support I keep receiving. A great deal of knowledge in house and the practical possibilities are endless; everything is open to discussion, so the result grows out of what you wanted from the start.
Concrete answers to the questions that come up most often.
GEO stands for Generative Engine Optimization: making sure AI systems such as ChatGPT, Perplexity and Google AI Overviews use your website as a source. More and more people put their question to a language model rather than a search engine. If you are not named there, you do not exist for that user.
Expect three to six months for structural improvement in organic traffic. Technical faults and quick wins are often visible within weeks, but building authority takes time. Anyone promising you a top position within a month is selling something other than SEO.
Yes. OpenAI is rolling out advertising options within ChatGPT and other language model providers are following. It is a young channel with little competition, precisely the moment early advertisers extract the most return. I help you decide whether it suits you yet.
For many businesses, yes. The European Accessibility Act has applied since 28 June 2025 and requires digital accessibility from online shops, banks, transport operators and e-book services among others. Even without the obligation it is sensible: accessible sites are easier to find and simply reach more people.
That depends on what you need. My current rates are in the rate card (PDF, in Dutch). I work with a fixed hourly rate or an agreed project price, so you are never caught out by surprises. A first conversation is always free.
Usually, because it keeps you the owner of your own website rather than locked into one supplier’s subscription. But the platform is a means, not an end. If something else fits what you want to achieve better, I will say so.
You will be told in advance which figures we track and what a good result looks like. Think organic traffic, positions, enquiries and advertising return. Measurement is not an end in itself: ultimately it is about whether more customers are coming in.
Certainly. A technical SEO audit, an accessibility check, setting up an advertising campaign or building a single website can all be done as a one-off. Long-term collaboration often works better, but it is not required. Tell me what you need and I will tell you what it costs.
Tell me briefly what you are running into. I usually reply within one working day, and if I cannot help you I will say so immediately.
